This is a question people often ask because Email marketing seems old in front of newer technologies such as SMS, and Social media ads. But you will be surprised to know that despite emails have existed for over forty years; they are still considered as the best channel for lead generation. You can send two types of emails to your prospects; these are Event based trigger emails and drip-feed email content.
Trigger emails include welcome emails, on boarding, abandoned cart emails, and milestone emails. The Drip-feed emails, on the other hand, deliver sequential messages by timeframe specified by you.
Here are the tips which can help you build Strong Automated Email Marketing Strategies:
Segmentation: Usually, marketers start their email marketing messages by sending the same message to the list of subscribers without considering their interest and location. This will irritate the customers, and they are likely to spam your email ids. Fortunately, serious email marketing platforms provide
