This is a question people often ask because Email marketing seems old in front of newer technologies such as SMS, and Social media ads. But you will be surprised to know that despite emails have existed for over forty years; they are still considered as the best channel for lead generation. You can send two types of emails to your prospects; these are Event based trigger emails and drip-feed email content.
Trigger emails include welcome emails, on boarding, abandoned cart emails, and milestone emails. The Drip-feed emails, on the other hand, deliver sequential messages by timeframe specified by you.
Here are the tips which can help you build Strong Automated Email Marketing Strategies:
Segmentation: Usually, marketers start their email marketing messages by sending the same message to the list of subscribers without considering their interest and location. This will irritate the customers, and they are likely to spam your email ids. Fortunately, serious email marketing platforms provide options so that your subscribers can be divided by specific criteria (product, service, location, industry, etc.) which enable you to send personalized emails. Through right segmentation, the accuracy of your emails will increase, and you are most likely to generate quality leads.
Personalized messages: It is good to personalize your messages with the names of people you are sending messages to. Simple things such as location or details of products, people were looking for or have bought can go a long way in fostering a healthy relationship.
Connect Emails to Customized Landing Pages: Many times marketers focus on getting the perfect email ready, it is important for them to ensure that they tailor their landing page to the email campaign so that it gives an impression that your email matches the landing page design and content.
Split Test Your Emails: The platforms you choose for email marketing must determine which emails you send create more clicks and conversions.
Other areas where automated email marketing can help is you can take service or product feedback from the clients and assure to remove the flaws in next releases. It allows you to send reminders related to expirations and provide discount offers so that they are enticed to renew the subscriptions straight away.
Automated emails are an effective way of reaching out to the prospective and existing customers to persuade them to buy your products and services. Right automated email marketing strategies will help your business achieve new heights.
